![]() Clean your lists when switching platformsĪlways scrub your list when changing your ESP or CRM to protect your sender reputation and deliverability. Here are the email list cleaning best practices experts recommend: Make email list cleaning a habitĮstablish a regular schedule for checking and cleaning your lists, starting with your most frequently used ones. Source Email list cleaning best practices Use a pivot table to manually check email lists and remove duplicate emails. And if a hot lead subscribes but makes a mistake in their details that you can’t easily identify, they could go cold by the time you spot it, if you ever do. If you’re failing to reach high potential subscribers because of mistakes like typos, you’re missing out on revenue creation opportunities. This hampers sales and marketing efforts and causes problems throughout the customer journey, right through to product dispatch. ![]() If your database is shared across multiple sales and marketing tools, any errors are duplicated. Performing an email list cleanse sounds time-consuming, but it saves you hours further down the line dissecting campaigns to see why they didn’t work-not to mention having to put other projects on hold while lists are cleaned. We even ban users with really high bounce rates. So if you’re emailing disengaged or invalid subscribers, you’re paying unnecessarily. Omnisend removes invalid subscribers after the first try, but many other email marketing platforms charge by the number of subscribers and only remove soft bounces after several tries. Spam traps, spam complaints, and hard bounces can negatively affect the reputation of your domain.
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